Shampoo? In a bar?

Bar soaps aren’t usually the first thing we think of when it comes to cleaning ourselves. To be honest, there was a time whenever we heard the words “bar soap”, we would think back to our mother or grandmother intensely rubbing our faces with Aleppo soap when we were kids growing up in Syria. Slowly overtime, the ubiquitous and humble bar of soap was replaced by liquid alternatives. Everywhere. Video killed the radio, and liquid gel killed the bar of soap.

Fast forward to now, thanks to improved formulas, processes and increased environmental awareness amongst most consumer groups, we would like to declare that the bar soap is officially back, and most importantly, it’s here to stay. We’re talking next-level hydration, soothing ingredients and uplifting scents. We’re talking clutter-free bathrooms (@MarieKondo) that spark joy and plastic-free routines (@motherearth) that get the job done. Whatever that job is, whether its shaving, brushing, or bathing.

So, in short: yes. Shampoo. In a bar.

Aside from being travel-friendly and longer-lasting than liquid counterparts, our bars are largely hailed for their ability to get your hair back to its original, shiny, voluminous state by clearing away residue left from the chemicals found in traditional hair cleansers. Plus, since shampoo bars don’t strip hair in the same way as detergent-based shampoos can, you might notice a difference in the way your wet hair feels after washing.

How? Because many shampoo bars don’t include some of the questionable additives used in commercial shampoos, like sodium lauryl sulfate and ammonium lauryl sulfate. For some people, conditioner isn’t even needed after their hair adjusts in a couple washings with a bar.