• Why this, why now?

    Personal care is an €80 billion industry that relies largely on plastic. The shampoo in your shower? It most likely sits in a plasti...
  • The paradox of Choice

    From Barry Schwartz’s 2007 TED talk, “The paradox of choice.” Barry talks about how the more choices consumers are offered, the less likely they a...
  • Shampoo? In a bar?

    Bar soaps aren’t usually the first thing we think of when it comes to cleaning ourselves. To be honest, there was a time whenever we...
  • On Plastic

    It’s no secret that our plastic consumption is kinda crazy and is having a really bad impact on the environment. Over 120 billion units of packagi...